Welcome to CoCoach! Whether you’re an experienced coach switching from another platform or simply looking to get started, we’re here to help you streamline your coaching business and maximise your impact. Our platform is designed to empower coaches like you with the tools and support you need to deliver impactful coaching programs while being able to scale your online business.
This guide isn’t just about setting up your platform – it’s about helping you get clear on who you’re here to serve and how to speak directly to them. The more specific you are about your audience, the better you’ll be able to connect, convert, and engage clients both on your platform and through social media.
1. Define your target audience
Before you dive into the exciting part of setting up your brand identity or website, let’s take a step back. Who are you here to help? The more specific you can be, the clearer your coaching strategy will be – not just for your website and platform, but for your social media promotion as well.
One of the biggest mistakes coaches make is trying to serve everyone. Think of it this way: Imagine you’re craving sushi and you pass two restaurants. One offers sushi along with hot dogs and tacos, while the other specialises in just sushi. Most people, when given a choice, will head to the restaurant that offers only sushi because they know they’re likely the best at it.
Similarly, the more focused you are on your niche, the better positioned you’ll be as an expert in that space. By defining who you serve, you can create tailored content that speaks directly to your audience’s needs, and you’ll know exactly how to show up to reach them.
Here’s how to get started:
- Ask yourself: Who am I passionate about helping? What problems do they face that I can solve? What do they want to achieve?
- Define your niche: Instead of offering “general coaching,” drill down into a specific area, like life coaching for busy professionals, mental coaching or fitness coaching for expectant mothers.
Be as specific as possible: The clearer you get about your audience’s challenges, goals, and aspirations, the better your messaging will be.
2. Now that you’ve got your niche… let’s have some fun! 🎉
Now that you’ve started to think about who you’re helping and what they need, it’s time for the fun part! Let’s dive into the exciting world of colours, designs, and visuals that will truly make your platform yours. Ready to make your brand unforgettable? Let’s do this!
From your dashboard, you can easily customise the colours for both your app and website, setting the perfect vibe for your business. You’ll also design your splash screen, the first visual your clients will see when they open your app – a fantastic chance to make a bold first impression that reflects your brand.
Once you save your changes, you’ll see them in action instantly, giving you a real sense of how your branding is coming together.Next, go ahead and add your app icon. Don’t worry about getting everything perfect straight away – nothing is set in stone! You can always tweak your colours, splash screen, or app icon until you find the combination that really resonates with you and your audience.
3. Build your website
Now that your brand identity is set, let’s get your website up and running! It’s incredibly easy to set up. We’ve already defined the key sections for you to fill out, so the process is straightforward. The most important thing is to focus on speaking directly to your audience and clearly communicating what they can expect from your services.
Communicate your coaching style whether you’re offering group coaching, 1:1, or a course, your website should make it clear what clients can expect:
- For group coaching, emphasise the sense of community your clients will experience, showing how they’ll benefit from learning alongside others.
- For 1:1 coaching, highlight the personal and intimate collaboration, where clients receive tailored guidance and support.
- If you’re offering a course, explain how your structured content will help clients achieve specific goals at their own pace.
Don’t Overthink It – Just Get Started! Remember, there’s no need to get everything perfect from the start. Just putting something in place is a fantastic first step. You can always tweak and refine your content along the way to make it even better as you go. The key is to get started, get your message out there, and make sure it resonates with your audience.
We’ve designed your coach website with conversion optimisation in mind. With strategically placed call-to-action buttons to important trustmarkers, every element is designed to guide your website visitors toward becoming paying clients. With everything in place, you’ll have a website that not only looks great but also works as a powerful tool to convert visitors into clients.