Choosing between 1:1 coaching and group coaching is a big decision as a coach. On the CoCoach platform, you can offer a variety of coaching services, including:
✅ 1:1 coaching
✅ Group coaching
✅ Online courses
But which option is the right one for you right now? Let’s break it down. 🤝
A lesson from Tesla
When Tesla introduced their first car to the market, they started with the Roadster before launching more affordable models like the Model S. Tesla understood that selling a few high-end cars (the Roadster) was easier than selling a large number of cheaper cars. High-end cars are often handcrafted with more attention to detail, while budget-friendly models require mass production to remain cost-effective. This approach gave Tesla valuable hands-on experience before scaling up to a fully automated production line.
Why does this matter for coaches?
Just like Tesla, it often makes sense for a coach to start with a high-touch, exclusive service before scaling.
Why?
✅ Less pressure on sales – It’s easier to secure a few high-ticket clients than a large number of lower-paying ones.
✅ Maximum hands-on experience – Working closely with clients allows you to refine your coaching methods before expanding.
The growth path
➡️ The more you improve your skills as a 1:1 coach, the better you’ll be at coaching groups.
➡️ The better you get at group coaching, the easier it will be to create a structured curriculum for an online course.
➡️ Using group coaching software can help streamline your transition and ensure a smooth experience for both you and your clients.
The game plan
Step 1: Start with 1:1 coaching and get fully booked
(Typically, this means working with 30-80 clients, depending on your coaching style.)
Step 2: Build a waiting list for your group coaching program
(On average, 1 in 6 people on your list will convert into paying clients—so grow your list before launching!)
Step 3: Scale your group coaching program for at least six months before creating a waiting list for your first online course.
By following this strategy, you’ll build expertise, increase demand, and scale efficiently without overwhelming yourself. A platform for coaches like CoCoach can help streamline the process, providing tools for managing group coaching software, client onboarding, and course development.