A lead magnet is a free digital gift you offer to your followers in exchange for their contact information. This can be a PDF, video, checklist, or training program that provides immediate value to your audience. Whether you’re a 1:1 coach, a group coach, or a personal trainer, an effective lead magnet can help you attract potential clients.
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Examples of lead magnets:
👉🏻 A free training program
👉🏻 A nutrition plan
👉🏻 A shopping list
Why do you need a lead magnet?
The great thing about lead magnets is that they help you identify which of your followers are actively looking for guidance and coaching. They also allow you to collect their contact information, so you can follow up with them later and build stronger relationships.
Key takeaway
When you own your audience’s contact information, you can reach out to them anytime – without relying on social media algorithms. That’s a game-changer for your online coaching business!If you’re using an all-in-one coaching platform like CoCoach, you can automate the process of collecting and nurturing leads over time, making it easier to convert prospects into paying clients.
How do you create a high-converting lead magnet?
Make it easy to understand and implement ✅
To help you create a powerful lead magnet, use the SAGE framework. This ensures that it is clear, useful, and immediately actionable.
Your lead magnet should be:
S – Short
A – Actionable
G – Goal-oriented
E – Easy to implement
Bad examples:
❌ My free guide to training
❌ 25 steps for getting in shape
❌ Tips for better sleep
These examples fail the SAGE test –they are too vague, long, or not immediately actionable.
Better examples:
✅ 25-minute home workout to lose belly fat
✅ 5-point checklist for avoiding injuries as a new runner
✅ Full-body training program for beginners using free weights
✅ 2,000 kcal meal plan for losing weight while maintaining muscle
✅ Shopping list & recipe for my high-protein lasagna
These examples are specific, actionable, and easy to implement!
Your Turn!
✅ Create your first lead magnet (video or PDF)
✅ Share it on social media
✅ Follow up with your leads a day later – ask them what they thought about it
Did you know? You can easily create your first lead magnet directly in the CoCoach dashboard! Now, you have the option to build a landing page for your lead magnet in just a few clicks. 💪🏻
Start today and turn your followers into leads – without relying on social media algorithms!