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If you’re in the world of online personal training or online group coaching, you probably already know the importance of grabbing attention on social media. To grow your reach, engage your audience, and convert followers into clients, the first step is getting them to stop scrolling and read your content.
The secret to stopping the scroll? Writing attention-grabbing headlines that hook your potential clients. 🚀
Why headlines matters as a coach
You have just 3 seconds to ‘hook’ your audience before they scroll on. If you don’t grab their attention with the very first thing you say or write you’ll lose them.
A great headline achieves three key things:
🔑 Makes it clear who the post is for
🔑 Explains what the post is about
🔑 Gives a reason why they should stop and read it
This principle applies to everything from social posts to email subject lines, whether you’re new to online 1:1 and group coaching or a seasoned online coach.
Good and bad headlines
While a good headline can draw potential clients closer and hook them into your coaching business, a bad one will let them scroll right past your valuable coaching content.
Bad headline:
“How to reach your goals”
❌ It’s unclear who it’s for
❌ It’s vague and uninteresting
❌ There’s no compelling reason to stop scrolling
Good headline:
“5 things busy moms need to know if they want to lose weight – without dieting.”
✅ It’s clear who it’s for (busy moms)
✅ It explains what it’s about (losing weight)
✅ It gives a reason to read (a solution without dieting)
10 Headline templates you can use
Here are 10 proven headline formulas to inspire your next post.
Pro tip: Copy this list into a note on your phone for quick access!
1️⃣ “X things [target audience] need to know if they want to [desired result]”
Examples:
- “5 things busy moms need to know if they want to lose weight – without dieting.”
- “3 things you need to know if you want to have more energy every day.”
2️⃣ “How to [desired result] without [fear/barrier]”
Examples:
- “How to lose weight – without giving up Friday night treats.”
- “How to get a stronger body – without spending hours at the gym.”
3️⃣ “Tired of [problem]? Here’s how to solve it once and for all.”
Examples:
- “Tired of trying one diet after another? Here’s how to solve it once and for all.”
- “Tired of belly fat that just won’t go away? Here’s how to get rid of it for good.”
4️⃣ “The biggest mistake [target audience] make when trying to [desired result]”
Examples:
- “The biggest mistake moms make when trying to lose weight.”
- “The biggest mistake busy moms make when trying to find time for workouts.”
5️⃣ “Are you missing out on [benefit]? Here’s how to get it right now.”
Examples:
- “Are you missing out on workouts that only take 10 minutes? Here’s how to get them right now.”
- “Are you missing out on feeling in control of your body? Here’s how to get it right now.”
6️⃣ “You don’t need to [fear/barrier] to [desired result]”
Examples:
- “You don’t need to give up chocolate to lose weight.”
- “You don’t need to work out for an hour a day to get a strong, toned body.”
7️⃣ “If you’re struggling with [problem], try this.”
Examples:
- “If you’re struggling to find time for workouts, try this.”
- “If you’re struggling with belly fat that just won’t go away, try this.”
8️⃣ “Here’s how [target audience] can [desired result] – even if [fear/barrier]”
Examples:
- “Here’s how busy moms can get in shape – even if they have zero time for workouts.”
- “Here’s how you can lose weight – even if you love pasta and bread.”
9️⃣ “X easy ways to [desired result] – in under [time frame]”
Examples:
- “5 easy ways to lose weight – in under 15 minutes a day.”
- “3 easy ways to get a stronger core – in under 10 minutes a day.”
🔟 “X reasons to [desired result] – and how to do it today.”
Examples:
- “3 reasons to prioritize your workouts – and how to do it today.”
- “7 reasons to start small workout routines – and how to get started today.”
Bonus tip: need help crafting a headline?
If you’re stuck coming up with headlines for your coaching content, then try this AI-powered prompt:
👉Act as a personal trainer or a coach. Help me come up with an attention grabbing headline for a Social Media post:
My target audience is: [Your target audience]
My post is about: [Write as little or as much as you want]
The unique insight that my followers will get from the post is: [Write as little or as much as you want]”
With CoCoach, crafting attention-grabbing headlines is just one of the many powerful features you can leverage directly within our coaching software to grow and streamline your online coaching business. 🚀