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Whether you’re a seasoned personal trainer diving into online PT coaching or a coach exploring new ways to connect with your audience, the power of a well-crafted welcome message cannot be overstated. As a fitness coach, building strong relationships with your followers isn’t just about engagement – it’s about turning those connections into meaningful client relationships. And the fastest way to do that? A personal welcome message.
Why a personal welcome message works
When you gain a new follower on social media, your ultimate goal is to establish a connection as quickly as possible. Relationships are the foundation of trust, and trust is what turns followers into clients for your online coaching business. A thoughtfully crafted welcome message:
- Shows you care: By referencing something specific from their profile, you immediately convey genuine interest.
- Gives you insights: Asking a personalized question about their goals helps you understand their needs, making it easier to offer tailored solutions through coaching tools, group coaching, or 1-1 coaching.
- Provides content inspiration: Their feedback directly influences your next post, increasing its relevance and engagement potential.
The ultimate welcome message template
Here’s how to create a powerful first impression with your new followers as a coach:
“Hi [Name],
Thanks for following my profile!
I just checked out your profile, and I noticed [something specific about their profile].
I hope it’s OK that I ask, because I always want to improve my content to provide the most value for my followers.
If there was one post I could make to help you achieve your fitness goals, what would it be about?”
This message does three important things:
- Engages personally: It shows that you care, because you have put in the effort of checking out their profile and send them a personal message
- Gives insights: It gives you a great insight into their goals and needs, which makes it easier to strike up a sales conversation with them later on
- Builds trust: Encouraging dialogue helps lay the groundwork for future coaching opportunities.
Finally it gives you a specific idea for your next piece of content.
Taking the next steps
Not everyone will respond to your welcome message, and that’s perfectly fine. Focus on those who do engage. Here’s what you can do next:
- Create the content: Use their response to create a post that addresses their fitness goals. For example, if they’re curious about group coaching or personal coaching benefits, tailor your post accordingly.
- Follow up: Share the post directly in their DMs to show you’ve listened and acted on their feedback. This extra step can turn a follower into a client.
- Leverage coach software: Use tools and software like CoCoach designed for online coaches and personal trainers, to streamline your client interactions and deliver exceptional value.
Building a healthy coaching business
As a coach, your ability to connect and build trust sets the tone for your success. By using ‘The Ultimate Welcome Message,’ you’re not just reaching out – you’re opening a door to meaningful conversations and long-term client relationships. Whether it’s online PT coaching, personal training, or group coaching, the right tools and strategies can elevate your business.
Remember, every new follower is an opportunity. Use it wisely, and watch your online coaching business thrive.