When are people most likely to cancel their online group coaching programme?

Coach reviewing notes and planning how to reduce cancellations in a group coaching programme.

The months with the highest number of cancellations are May, June and August. Within the week, cancellations peak on Mondays. To reduce churn, coaches should focus on building engagement and momentum before these high-risk periods. Why timing matters for cancellations Cancellations don’t happen randomly – they follow patterns connected to seasons and weekly routines. By […]

When should you promote your online group coaching programme?

Female coach with a white blouse working on her laptop on a yoga mat on a wooden floor in a gym.

The months that see the most signups for online group coaching programmes are January and August. To make the most of this surge, you should start promoting 2–4 weeks earlier, so your programme is already visible when motivation peaks. Within the week, the highest signup activity happens on Sundays and Mondays, especially in the late […]

Why online fitness coaching may work better than in-person training for your clients

Fitness coach supporting a client on a rowing machine – demonstrating the personalised approach possible with online fitness coaching.

Your clients want results – but their busy lives often get in the way. Between work, family, and other commitments, committing to in-person sessions can be challenging – which is why Online Fitness Coaching can be the perfect solution. Online fitness coaching may be the solution – offering flexibility, personalization, and reach that can help […]

Getting started with CoCoach: defining your niche and setting up your brand

A digital mockup showcasing the CoCoach platform. A smartphone displays a fitness coaching app titled 'Health & Mobility with Sophie Miller.' A laptop screen in the background features a coaching dashboard with the heading 'My Niche' and a blurred list of bullet points. A chat bubble from CoCoach asks, 'Let’s define your niche. Who are you here to help?' Below, a custom color selection tool and a profile image of a fitness coach are visible, emphasizing branding customization.

Welcome to CoCoach! Whether you’re an experienced coach switching from another platform or simply looking to get started, we’re here to help you streamline your coaching business and maximise your impact. Our platform is designed to empower coaches like you with the tools and support you need to deliver impactful coaching programs while being able […]

Navigating the transition: from in-person to online coaching

Coach guiding a client in person – exploring the journey from physical to digital coaching.

The coaching industry is changing – and fast. More and more fitness, wellness, and life coaches are shifting from in-person sessions to digital platforms. Navigating the transition: from in-person to online coaching can be challenging, but has the benefit of reaching a broader audience, offering more flexibility, and makes scaling possible. But the transition isn’t […]

The 10 best online coaching apps of 2025

Visualisation of a custom coaching website and mobile app created with CoCoach, featuring a fitness program interface, client progress tracking, and branded visuals — showing how coaches can launch their own app and website in minutes to grow their business, engage clients, and deliver programs seamlessly.

What are the best online coaching apps of 2025? Let’s be real for a sec, coaching in 2025 is not what it used to be. Gone are the days of juggling Google Docs, Zoom links, spreadsheets, PayPal, and a dozen sticky notes just to keep up with your clients.  If you’re a coach – whether […]

How to create a workout plan that actually works (and keeps clients coming back)

Workout programming tools on mobile and desktop – designing effective, client-retaining training plans.

If you’re a fitness coach or someone designing your own training schedule, knowing how to create a workout plan that’s realistic, motivating, and results-driven is essential. Anyone can throw together random exercises, but if you want to build muscle, burn fat, or improve performance, you need structure, progression, and purpose. In this post, we’ll break […]

Top 10 online fitness coaching platforms in 2025

Coach typing on a laptop – comparing the best online platforms for fitness coaches.

If you’re an online fitness coach looking to scale your business, choosing the right online fitness coaching platform can make or break your client experience and your sanity. From managing workouts and payments to automating lead generation and conversion and delivering content, the right online fitness coaching platform helps you do it all in one […]

Should you offer 1:1 coaching or group coaching?

Coach talking to a client – navigating the decision between personal and group coaching formats.

Choosing between 1:1 coaching and group coaching is a big decision as a coach. On the CoCoach platform, you can offer a variety of coaching services, including: But which option is the right one for you right now? Let’s break it down. A lesson from Tesla When Tesla introduced their first car to the market, […]

How to create a high-converting lead magnet as a coach

Lead magnet offer displayed on a mobile screen – examples of irresistible opt-ins for coaches.

A lead magnet is a free digital gift you offer to your followers in exchange for their contact information. This can be a PDF, video, checklist, or training program that provides immediate value to your audience. Whether you’re a 1:1 coach, a group coach, or a personal trainer, an effective lead magnet can help you […]

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