When should you promote your online group coaching programme?

August 19, 2025

The months that see the most signups for online group coaching programmes are January and August. To make the most of this surge, you should start promoting 2–4 weeks earlier, so your programme is already visible when motivation peaks. Within the week, the highest signup activity happens on Sundays and Mondays, especially in the late mornings (9–11 am) and evenings (7–10 pm). The single most effective timing is the Sunday evening and Monday morning combination.

Why timing matters in online coaching promotions

Even the best programme won’t convert if your audience isn’t paying attention. By promoting at the right times, you can:

Increase signups without spending more on ads
Improve email open and click-through rates
Reach people when they’re most motivated to act

Best months to promote your programme

Looking at signups across the year, we noticed clear seasonal patterns:

January and August are peak months – Driven by New Year’s resolutions and post-summer motivation.
April-June are steady performers – A good time for mini launches or early-bird offers.
September-December dip – Especially December, when holidays take over.

For best results: start promoting 2-4 weeks before January or August to warm up your audience, then push your main launches during those peak months.

Best days of the week for signups

Not all days are equal when it comes to conversions:

Sunday and Monday dominate – Together, they account for nearly half of all signups.
Tuesday through Saturday are quieter – With Saturday being the weakest.

For best results: schedule your biggest pushes for Sundays and Mondays.

Best times of day to promote

When we zoom in to the daily level, two peaks stand out:

Late mornings (9-11 am) – People check emails and social media once their day has settled.
Evenings (7-10 pm) – A second wave, when people have space to think about personal goals.

For best results: schedule emails and posts to go live just before these peaks.

The Sunday evening and Monday morning sweet spot

Our data shows the strongest combined signup activity happens on Sunday evenings and Monday mornings. Sunday evening (7-8 pm) → Launch your main promo email or post. This catches people when they’re planning their week. Monday morning (9 am) → Send a reminder or a second push (e.g. to non-openers). This captures the next wave of action.

This back-to-back timing ensures your promotion lands when motivation is highest – and avoids getting lost in the midweek dip.

Practical promotion strategy for coaches

Start promoting ahead of January or August. Warm up your audience 2–4 weeks before the peak months, then use those months for the main launch pushes.
Push key promotions on Sundays and Mondays.
Schedule posts for late mornings and evenings to catch daily peaks.
Use quieter months (Sept–Dec) for nurturing with value-driven content.
Double up on Sunday evening + Monday morning for maximum conversions.

Final takeaway

Promoting your online group coaching programme isn’t just about what you offer – it’s about when you offer it. Focus on January and August for big launches (but start promoting beforehand), Sundays and Mondays for weekly pushes, and mornings and evenings for daily activity. Above all, use the Sunday evening + Monday morning combo to turn timing into your competitive advantage.

At CoCoach, we believe no coach grows alone – and using data-driven timing helps you grow smarter, not harder.

FAQs about promoting your coaching programme

What is the best month to launch?

January and August drive the most signups – but start promoting 2-4 weeks earlier.

What is the best day to promote?

Sunday evening and Monday morning dominate signups.

What is the best time of day?

Late mornings (9-11 am) and evenings (7-10 pm).

When should I start promoting for a January or August launch?

At least 2-4 weeks earlier, so your programme is visible before motivation peaks.

Should I promote in December?

December is slower – better for nurturing and warming leads.

How often should I promote?

Plan major launches twice a year (January & August), smaller pushes in spring, and consistent nurturing in autumn.

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