CoCoach

No coach grows alone

2.000+

coaches

120.000+

clients served

18+

markets

Our Mission

Frederik and Peter MichaelFounders of CoCoach

We built CoCoach for healthy coaches building healthy companies. Most aren’t. For most coaches, the cycle never stops. New clients have to keep coming in. Ads need running. Sales calls need taking. Content needs posting every day. A team needs paying. And somewhere in all of that, you’re supposed to actually coach. It works for a while, until it doesn’t.

We built it differently, from the ground up. The system is already there. In the first few months, we tailor it to your business, side by side. That part takes real work from you, especially in the beginning. After that, the system carries the weight. That’s why it only works with coaches who are as serious about it as we are. We built CoCoach so you can stay a coach.

Simon Sköld, arms folded and smiling, in the opening frame of the CoCoach film

We are here to do our life’s work

We are the pragmatic dreamers of the health-coach industry, genuinely passionate about our mission to radically change the lives of people for the healthier.

How we work

These are principles shaped from our core beliefs, that informs and guides our decisions day-to-day.

We are in the business of client results.

Every call we make serves three people: the coach of today, the coach of tomorrow, and the client whose life changes.

Bring data. Change your mind.

Every other platform put a gym session on a screen. We start from what online makes possible instead.

We go deeper than is comfortable.

We read the transcripts, sit in on the calls, use the product the way a coach uses it, and look at raw feedback ourselves.

Say what we’ll do. Then do it.

Trust is the whole business. We built a company that refuses to build switching costs, which means coaches stay only because we are worth staying for.

Claim it and ship it.

Nothing we decide matters until a coach can use it. We don’t wait for permission or ask whose job it is. We see the problem, take it, and carry it end to end.

No one grows alone. That includes us.

Hard problems get done together, with low ego and no fight over credit. We work in the open with all our coaches and end-clients.

“I’ve achieved things in my business that I never thought I could do on my own. With the support and guidance from CoCoach, I’ve gained the clarity to take meaningful action and keep moving forward.”
Pia SeebergCoach & CoCoach Partner